George Town's Little India occupies the area originally settled by South Indian immigrants in the late 18th century. These early settlers, many of whom were Chulias (merchants and moneylenders), played a critical role in the port's early growth. The district is a "living heritage" site where traditional trades like flower garland weaving, spice grinding, and goldsmithing continue to thrive alongside modern boutiques. It is the epicenter of celebrations for Deepavali and Thaipusam, during which the streets are transformed with elaborate light displays and music. The enclave remains a testament to the multicultural fabric that earned George Town its UNESCO World Heritage status.